Allari Naresh surely must be a producer’s delight. This is one hero who really gives strength and substance to the concept of “minimum guarantee.” In all his movies, there are a few minimum guarantees. A love subject laced with solid doses of humor. A full-blown comedy cast will surround the hero, whose character itself is sketched with the pure purpose of evoking laughter.

The villains are never menacing, instead they exist for the sole purpose of ensuring – what else – a comical villainy. And then there is the heroine’s character which sings and dances its way through this funny world. Naresh’s latest movie “Madatha Khaaja” – with Sneha Ullal as the heroine – fulfils all these expectations. The title itself is a native phrase indicating a character who floors people with a peculiar witty style of conversation.

According to its producer it is a 2 hr laughathon that will endear to one and all in the family. After the demise of EVV Satyanarayana, it can definitely be stated that his son Allari Naresh is keeping EVV’s brand of movies well and truly alive.