Filmmakers and News Channels came in for a big shock when it was revealed that the AP Film Chamber of Commerce is considering a ban on advertising of films in news channels.

Apparently, the film chamber has claimed that this would bring down the film’s budget since the money being spent on promoting the film would be clipped. So far, only advertising of films in news channels has come under scanner, whereas no change has been proposed for film advertising in General Entertainment channels.

Lets see what repercussions this latest move by film chamber has on film industry which is trying every trick in the book to put a check on the escalating costs.